THE FINAL COPY OF ILON SPECHT
From two-time Oscar® winner Ben Proudfoot comes an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1973, a four word feminist manifesto that, against all odds, changed advertising forever. Tim EDITED the short film.
The film won five Cannes Lions, including a Grand Prix and a Bronze for Editing.